GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Dubai, UAE, September 10, 2018:  Even towards the end of the Arabian summer, Dubai temperatures can soar well beyond 45 degrees Celsius. While most of us remain indoors during the day, when we do venture out it is important to consider the risks of being in the sun protection-free. Ultraviolet B rays in sunlight cause burning while Ultraviolet A penetrates deeper into and ages the skin. The effects are magnified when you are on a yacht or fishing boat with the water reflecting even more of these rays.

Research has identified that as much as 90 percent of visible skin aging is caused by harmful Ultraviolet (UV) rays from the sun , and that wearing sunscreen can reduce photo-aging by 24 percent; more importantly it can cut melanoma risk by as much as 50 per cent. 

The right protective clothing can not only protect against sunburn but also reduce the risk of skin cancer. An SPF rating of 50 can block about 98 percent  of UV rays. Today's technological advances in fabrics add considerable protection from UV radiation and, unlike sunscreen, don't need to be messy or reapplied several times during the day. 

Even while covering up from head to toe during the summer, regular day-to-day clothing allows UV rays to pass directly through its weave to reach the skin. The smaller the weave the fewer number of UV rays pass through. But, this often means that clothing isn't breathable and you might be sacrifice comfort. Also, when such fabrics get wet, due to sweat or being in water, any effectiveness to reduce sunlight exposure is reduced by as much as 50 percent. 

Based on their ability to deflect sunlight, sun-protective clothing is rated in UPF and this rating  is based on the content, weight, color, and construction of the fabric. Designed for the hottest summers, Columbia's Omni -Shade™ can block Ultraviolet A and Ultraviolet B rays and reduces the need for sunscreen lotions. To keep you cool and sweat-free, the wicks in fabrics incorporating Omni-Wick™ Evap pull moisture away from the body so that sweat can evaporate quickly. 

Incorporating Omni -Shade™ and Omni-Wick™ Evap, the Solar Chill Short Sleeve Shirt that is perfect for any terrain, adds sun deflecting technology with UPF 50 protection. Its little dots reflect the sun's rays so well that the fabric will shimmer in any light. The stronger the light, the harder it's working. 

Making you look good both on and off the water, Columbia's “Performance Fishing Gear” (PFG) line goes one step further and adds quick drying capabilities further to being more lightweight and is also SPF rated to protect you from the sun in comfort and style.

 



Posted by : GoDubai Editorial Team
Viewed 13585 times
Posted on : Monday, September 10, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Kate Spade New York Presents Debut Collection From Creative Director Nicola Glass at the New York P...
Next Story : The Trendiest Fall/Winter 2018 Accessories From Etoile ‘La Boutique'
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Spring Collection 2019 - Versus Mouffetard
Longchamp X Nendo A “!” Moment Around Le Pliage®
Color Your World with Wet n Wild Beauty this Spring
Desigual SS19 Collection
Amorepacific Group holds an event for its 1st anniversary in the Middle East
BMW at Auto Shanghai 2019
Coach presents Delancey Collection
Tissot Heritage Visodate Quartz
Modesty meets festive spirit in Diva Abaya's Ramadan collection.
Rob Raco: new FENDI Men's Eyewear Collection Ambassador
The Region's Most Loved Health & Beauty Brands at Beautyworld Middle East, Thank...
IKEA Collection Launch | TÄNKVÄRD
Johnson's participates in Arab Hospitals Federation
HUGO BOSS watches Legacy Collection
Al-Futtaim Toyota rewards customers ahead of the holy month of Ramadan
BOLLYWOOD PARKS™ Dubai gets ready for grand Vishu celebrations on April 12th
Catch the free two-time Guinness World Record attraction IMAGINE as it lights up...
Supercharged Innovation: Galaxy S10 encompasses breakthrough camera technology
Enjoy Your Love for Burgers and Arts at Artsy Shacks in Dubai
Escape to a serene Ramadan Iftar at Meze at DoubleTree by Hilton Resort & Spa Ma...
The Beauty Oasis Spa Introduces ‘glowinface' - a First of Its Kind Facial Yoga T...
Airport Show remains key B2B platform for Saudi exhibitors
Get Instantly plump and luscious lips with Kocostar's Plump Lips Capsule Mask
Protect your little ones skin during summer time with Fifi & Friends
Brands For Less brings affordable mid-range brands to Dubai Festival City Mall
Young UAE Karting Star Rashid Al Dhaheri Achieves Podium Success at Prestigious ...
CLAUDE MONET Limited Edition Collection
Yas Waterworld earns Guinness World Records title for “Most Nationalities in a S...
Spend an exciting evening with your family learning about science at Foremarke school
UAE to spend AED 8.8 bn on personal care 2022 with 2.2% annual growth
Dubai to host the first-ever Mega City Infrastructure Week
Celebrate with the new AIGNER Ramadan collection
Caparol Paints rebrands packaging on a ‘go green' drive
The Asbestos Disease Awareness Organization (ADAO) Launches 15th Annual “Global ...
Abdul Latif Jameel Energy continues advance in Australia in drive to grow capaci...
UAE's First Digital Government presents Ajman's Digital Transformation Journey a...
GUESS Partners with Model Roz To Unveil Its Beautiful New Ramadan Collection
Malabar Group Headquarters (M HQ) wins the Forbes India Design Awards 2019
Trains, Planes and Automobiles: The Story of Bentley's Innovative Founder
Bayut acquires Lamudi Middle East in aggressive expansion move
Dubai School represents UAE at Landrover 4x4 World Championship 2019
LG's Premium Living Space Solutions Impress at Innofest MEA 2019
Mohammed Bin Rashid Space Centre and National Geographic Announce Four-Year Part...
Tumi Introduces Alpha 3
Record results and renowned awards for Dubai Customs in 1st quarter 2019
Ministry of Health & Prevention confirms that: The Dietary Supplement “Extracted...
Celebrate the spirit of Ramadan at Purani Dilli
DP World, UAE Region to Unveil Door-to-door Solutions at GPCA
TMS launches Ship Finance and Trade conference
Emirates completes installation of Expo 2020 Dubai livery on 40 aircraft