GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share
  • Rani, Unilever and Infiniti Commit as Show's First Sponsors; The Show Premieres on June 11
Dubai, UAE, June 6, 2018:  Twitter and Goal today announced that they are kicking off the 2018 FIFA World Cup™ with the launch of the first sports live show in the Middle East & North Africa region, “#YallaGoal”, on the platform. Hosted in Arabic, the biweekly evening show will focus on football related news on Twitter during the tournament. The show premiers three days leading up to the World Cup, on June 11. 
  
The show, produced by Goal, will cover a variety of World Cup topics including insights, football-related entertainment and celebrity news. The editorial insights will include debates, team and player reviews as well as opta analyses, followed by entertainment segments that will feature live Twitter polls and Q&A's, humorous moments and competitions for viewers. As for the celebrity segment, it will feature exclusive interviews with guests from across the region. 
 
Sponsors include Rani, Unilever's Axe, Rexona, Clear and Lipton brands, as well as Infiniti. These sponsorships will allow Twitter tailored audiences; in this case Arab speaking football fans, to access and view the live episodes, which will appear as Promoted Tweets, while they're scrolling through their timelines. 
 
#YallaGoal will include World Cup match recaps and Twitter reactions in a form of live video to appeal to a globally and socially connected Arab audience. Goals' correspondents in Russia will take viewers through tournament highlights as they unfold on the ground via live video calls. The show will be hosted by two content creators, Hany Hathout (@HHathout) and Abdulaziz Al Abdan (@azizooghali). 
 
“There have been shifts in media consumption and fandom behavior since the World Cup 2014's edition. Twitter has evolved significantly since then too, thanks to video and the hyper-engaged, live conversation that happens on Twitter,” said Kinda Ibrahim, Director of Media Partnerships, MENA at Twitter. “The Twitter exclusive show will reach fans while they're on the go through their mobile devices, and allow them to view and engage with the best curated real time conversation around the tournament.”
 
Ahmet Yavuz, Head of Content for Goal MENA said: '#YallaGoal is the perfect example of how Goal is constantly looking for innovative ways to bring football to both existing and new audiences. Russia 2018 is going to be fantastic World Cup, with four Arab countries taking part and many promising players. The live show is hosted by two fantastic Arabic talents and will be leveraging Goal's global army of content creators to deliver the most informative and entertaining show in the region.”
 
The live stream will be free and accessible globally to logged-in and logged-out users on Twitter and connected devices. The show will air on different days and times of the week, after key fixtures and match days played by the Arab teams, via @GoalAR. Premiering ahead of the World Cup on 11 June at 10PM DXB, the show's tournament episodes will kick off on the first day of the games on 14 June at 9PM DXB.  
 
According to recent research conducted by Hall & Partners in Saudi Arabia, Egypt and UAE with Twitter users who intend to follow the 2018 World Cup, 97% of respondents are excited about this year's games. The majority (72%) said that Twitter is their go-to place for World Cup content, most of whom (54%) plan to access Twitter to watch video highlights of the games. 
 
Across MENA, Goal's engaged audience is in excess of 20 million. Globally, Goal has 67 million monthly users and more than 50 million social followers.



Posted by : GoDubai Editorial Team
Viewed 8064 times
Posted on : Wednesday, June 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Municipality clinch NAS Wheelchair Basketball crown
Next Story : GAZOO Racing's Lexus LC sweeps first place in SP-PRO of ý24 Hours of Nürburgring ý
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Chapman Sisters, Samantha & Nicola, Groom Dubai in style
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlet in Meena ...
Let It Glow
Let All Your Photos Be Merry & Bright
Filorga Launches FLASH-NUDE Collection
HP ProBook x360 11 G3 and G4 Education Edition
Puma Celebrates 50 Years of Hot Wheels
Tips and Tricks to Wash the Perfect Whites
Chrono 4 Grande Taille - an extra-special timepiece
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Nike Dubai, the largest Nike store in the MENA region, opens its doors in the Du...
Maintain Healthy Skin Year Round
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Young Emirati champion Rashid Al Dhaheri Narrowly Misses Out on Podium at WSK Fi...
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Akshay Kumar Stuns Audiences With Transformation Into Surprising Look for 2.0
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Newby Teas Launches Advent Calendar For Christmas 2018
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
The Interiors Gift Guide with Home and Soul
Celebrate a Joyous Festive Season with Arjaan by Rotana's Exclusive Offers
Growth and inclusivity drive Avaya's channel strategy for 2019
Tissot Chemin des Tourelles
Today HP is introducing a new lineup of HP ProBook 400 series PCs designed for g...
Union Coop Pays Tribute to the Martyrs on Commemoration Day
Etihad Museum displays the UAE flag using 3D lighting
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Time For Enchanting Moments
Holiday Handbags | GUESS
HE Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance opens In-Vitro F...
Enjoy full data for free along with premium speeds on 47th UAE National Day for all
Kartik Aaryan attends Danube bash
HE Saeed Mohammed Al Tayer meets Deputy Executive Secretary of UNFCCC
UD Trucks names ‘Ultimate Truck Driver' in global Extra Mile Challenge 2018
Rolls-Royce Motor Cars MYNM Launches Cullinan
Commemorative Coins and Currency in honor of the Founding Father on the 47th Nat...
Are Southeast Asia's retailers and brands customer #Ready2018?
International supervisory community meets to discuss challenges ahead for global...
France Attractiveness Scoreboard 2018 Released
UAE Exchange celebrates UAE National Day in association with RTA
Etisalat to offer Free WiFi during National Day
The new BMW M8 en route to series production
CBUAE Signs Memorandum of Understanding with the National Bank of the Republic o...
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
UAE Carriers announce aircraft formation to celebrate 47th National Day and Year...
Ring in a dazzling festive season at Ibn Battuta Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East