GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Event and Exibitions

 
  Share

Dubai, UAE, February 08, 2018:  In celebration of its role as Official Timekeeper of the PyeongChang 2018 Olympic Winter Games, the Swiss watchmaker OMEGA has proudly opened its ‘OMEGA Olympic Games Exhibition' inside the Lotte World Mall in Seoul, South Korea. The launch event included many guests of honour including Alain Zobrist, CEO of OMEGA Timing; Julia Choi, CEO of Swatch Group Korea; OMEGA friend and Olympic Games athlete Yuna Kim; and Hyunchul Park, the Director of Lotte Property & Development.

The ‘OMEGA Olympic Games Exhibition' displays 86 years of the brand's timekeeping history, which extends through 28 Olympic Games since 1932. The showcase takes guests through a race-themed tunnel, featuring “Start”, “In-Race” and “Finish Line” sections, showing some of the most important technologies that have been developed and used by OMEGA over the decades.  

Alain Zobrist, CEO of OMEGA Timing, said: “For OMEGA, our Olympic Games role has been a passion and a dedication for many years. It's such a pleasure to open this exhibition and share some of that history and innovation. Timekeeping at such a huge event requires a lot of expertise and technology. In this showcase, you can really see how we measure every second so precisely. It's definitely an exhibition that all sports fans should see.”
Julia Choi, CEO of Swatch Group Korea said: “The Olympic Winter Games are an exciting moment for South Korea and I feel very proud to welcome guests in Seoul to this special exhibition. It lets everyone understand OMEGA's important role in the event and how the brand is helping to make every moment a success. South Korean hospitality is sure to be at its best, and here you can see that the timekeeping will be too.”

In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today's streamlined electronic gun. Moving into the ‘In-Race' section allows visitors to view the new ‘Motion Sensors', which will be introduced at PyeongChang 2018, as well as the ‘Omegascope', a piece of equipment introduced in 1964 that first allowed times to be shown on television. In the ‘Finish Line' section, OMEGA has included a handcrafted ‘Last Lap Bell' and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line. 

The exhibition also displays OMEGA's new Seamaster Olympic Games Collection. Representing the different colours of the famous Olympic Rings, there are five models available in black, yellow, green, blue or red. As well as having a vibrant colour design and playful spirit, the watches have largely been inspired by several OMEGA stopwatches from the brand's timekeeping past – particularly those used at the 1976 events in Montreal and Innsbruck.
  
The OMEGA Olympic Games Exhibition can be found at the atrium on the 1st floor of Lotte World Mall, Jamsil.
It is open from 10:30 am to 10 pm every day with free admission. 

 

 



Posted by : GoDubai Editorial Team
Viewed 9126 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Women's Week Promises World Class Tennis – Tickets Only 55dhs
Next Story : Dubai Duty Free Tennis Championships Partner Schools Programme a Hit With Children Across Dubai
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Skyline Book Fair 2018
Holiday hair: The best product to keep your locks smelling fresh and protected
Marchon Eyewear Summer 2018 Collections
ServeU to Take Huge Leap Forward with Smart Cleaning Robots
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
24 hour Mega Sale at Dalma Mall!
CSR Initiatives by Malabar Gold & Diamonds continues in full strength
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Skin Hydration is one of the primary challenges our skin faces in the UAE
Beauty on the Go
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Hamilton Jazzmaster Maestro Auto Chrono
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Dubai to Witness the First Ever Jewellery Season With Grand Discounts and Surprises
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
The Rado True Phospho wins 2018 Good Design Award®
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Hair Rituel by Sisley Now available at Paris Gallery
Boss watches presents Master Collection
Mido Baroncelli - A Trilogy of Limited Editions
Eid Al Fitr, the FIFA World Cup and much more at Danat Al Ain Resort
Zulekha Hospital surgeon saves patient from losing normal hand functions
Summer Romance in the air with Max's new seasonal Collection
Celebrate Eid Al-Fitr with Emaar Entertainment
Eight Tips to Avoid Overindulging this Eid
Skydance: The Sun – shining amid the immensity of the galaxy
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Ibn Battuta Mall debuts three international kids' shows this Eid Al Fitr and DSS
DHA Hospitals becomes first in the Emirate to use clip technology by angiography...
Dubai Summer Surprises Calendar of Events Revealed
Celebrate Eid Al Fitr at Dubai Festival City
All Abroad… Mobile Cinema Bus presented by Pert Plus
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Masdar City's Etihad Eco-Residence Wins Emirates Green Building Council MENA Gre...