GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

#SheDrives campaign offers an unforgettable driving experience

Dubai, United Arab Emirates (Feb. 6, 2018) –   Celebrating Saudi Arabia's historic decision to grant women driver's licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.

The company today released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.

The women in the video say that while they're delighted by the prospect, they face reluctance from some of their family members. To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day. 

“2018 is earmarked to be a pivotal moment in history for women in the kingdom,” said Bader Al Houssami, Chief Operating Officer at Nissan Saudi Arabia. “We wanted to launch a campaign that's just as emotional as it's innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours.”

Nissan Saudi Arabia invites viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.

 



Posted by : GoDubai Editorial Team
Viewed 19404 times
Posted on : Tuesday, February 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ounass Pop-Up Shop
Next Story : World Government Summit 2018 delegates to be transported in Land Rover vehicles from Al Tayer Motors
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
The Incredible Power of the Mushroom!
Beware of Cheap Beauty Deals: They May End Up Being More Costly
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius
8 Jours Grande Taille - a new avatar on iconic timepiece
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double ...
Tissot Lady Heart Flower Powermatic 80
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Purely Pandora Classics With a Twist
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
New 1948 Seamaster Watches Join the Ranks
Festive Gifting Guide
Indulge Your Love for Animal Print with M&S
Alina Anwar Couture Launches in UAE
Must-have festive Christmas jumpers and tees for the whole family
Add a festive sparkle to your eyes with Palladio Beauty
Parah dedicates its Fall/Winter 2018/19 collection to femininity
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Starbucks announces the return of festive favourites
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
Tryano Launches Elemis
The new BMW 8 Series Convertible.
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Sprint for a Great Cause at Al Maha
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
EDCC organizes largest UAE Pavilion at debut SNSR in Saudi Arabia
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Introducing the GUESS Holiday 2018 Collection
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan
Emirates Steel signs new long-term iron ore pellet supply deal with Vale
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Bharat Thakur Artistic Yoga's Flagship Studio opens in Burjuman.
Superhero Color Runners Prove We Are All Unstoppable!
Top five new things to do at Golden Mile Galleria this season
IKEA Promises 25 Years of Quality Guarantee