GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

After announcing its exciting collaboration with Dubai's Department of Tourism & Commerce Marketing (Dubai Tourism) earlier this year, TAG Heuer is all set to release its timepiece that is the ultimate ode to Dubai. 

Dubai, UAE, July 10, 2017:  TAG Heuer has announced that it will be officially launching its much-anticipated Dubai Connected Watch Modular 45 on July 12 at an exclusive event to be hosted at the TAG Heuer Boutique on the ground floor of the Dubai Mall Souk Atrium from 4 pm to 6:30 pm. The event will be doubly special as it will be held in association with Dubai Summer Surprises 2017 (DSS) from 1 July -12 August.

The launch will not only serve as the perfect opportunity for guests to get a glimpse of the Special edition but also allow them to interact with TAG Heuer Middle East Brand Director Mr. Nicolas Pic, Mr. Mohammed Abdulmagied Seddiqi Chief Commercial Officer at Seddiqi & Sons and DTCM Executive Director of Retail and Strategic Alliances, Mr. Saeed Al Falasi. A dedicated media session will be organized from 4 pm to 4:30 pm. From 4:30 pm to 5:30 pm there will be a session for VIPS to officially launch the watch. Finally, as part of Dubai Summer Surprises, the boutique will re-open its door to the public for those interested in buying the Dubai Connected watch. They will enjoy a special offer between 5:30 pm and 6:30 pm. We will also have the special appearance of our friend of the brand Alex Hirschi @supercarblondie who will welcome the public, share her experience about the Connected Watch and the 24h of #DontCrackUnderPressure challenge she took part of in #mydubai but also sign dedicated merchandise for the occasion.

The watch is a living testimony to an encounter between TAG Heuer and Dubai Tourism and combines Swiss watchmaking tradition and the TAG Heuer Avant-Garde spirit with the modern aesthetic of Dubai. 200 pieces of this special Dubai Edition have been produced. Priced at AED 8,000, each watch comes with a special caseback and is mounted on a brown calfskin strap with rubber lining and an exclusive “DUBAI” embossing. It also has a spare strap in the unmistakable shade of blue associated with DUBAI. The watch faces, themselves, boast three innovative looks. The first option called “Dubai Classic” alludes to the fact that Dubai is a city that never sleeps, the second is titled “Dubai Paths” and recreates a sense of tranquility that takes users on a sensory voyage between land and sea and the third titled “Dubai Icons”, focuses on emblems that represent Dubai and its culture. The Dubai watch faces are already loaded on the Dubai Special Edition or available for download on the Google Play store. 

The TAG Heuer Connected Watch Modular 45 Dubai Special Edition can be found exclusively in Dubai at TAG Heuer stores, Ahmed Seddiqi & Sons stores and soon at TAG Heuer stores in Dubai Duty Free. 



Posted by : GoDubai Editorial Team
Viewed 27401 times
Posted on : Monday, July 10, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : DEFY The Odds This Summer
Next Story : Chronoswiss Creates Extravagant Unique Piece Flying Regulator For Only Watch Charity
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
Do Explore More with Pandora
Care for your baby's sensitive skin with Corine de Farme
Caudalie The Cleansing Collection
MAC - Prep + Prime Fix +
Ramadan-Inspired Sandro SS18 Pieces
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Marchon Eyewear New Collections
Glambeaute.com's Special Ramadan Beauty Packs
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Pick what suits you from essence Spring/Summer 2018 nail polish collection
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Breitling's Navitimer 8 Collection Arrives in The Middle East
Iftar at Roda Al Murooj
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Get Your Nails Summer Ready with FC Beauty
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
Panasonic Continues to Raise the Bar for Excellent Customer Service
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
OMEGA goes onshore in Newport to unveil the Volvo Ocean Race winner's watch
Kristoff Hopes for Hometown Heroics as Hammer Series Starts in Stavanger
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Global Rollout of LGG7 Thinq Gets Underway
Emirates Post Offers Valued Discounts to Six Destinations this Ramadan
Experience MG Motor This Ramadan
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Dubai Festival City is the place to be this Ramadan
Word's Best Air Purifier Launched in Dubai
MINI Middle East launches partnership with ekar to provide premium cars to carsh...
Happy Father's Day with Saint Honore Allure
STARVAC launches a new treatment method for natural body and face care
Sheikh Juma launches his Asian Games preparations with NAS Run
Dubai Customs participates in Shenzhen Security Summit
Lufthansa Group and Travix announce NDC partnership
Iftar At Roda Al Bustan
The Puppeteer Behind ‘Star Wars'
Defending champs Surprise down Raptor to reach semis
Dynamic Colombian Rodriguez Storms Into Atco Psa Dubai World Series Finals as Li...
Villa Rotana Celebrating the Holy Month of Ramadan with Dubai Taxi Drivers
Qualcomm, Nokia and Leading TV Broadcasting Ecosystem Companies in Europe Showca...
Celebrate the Gift of Giving this Ramadan with BurJuman
Spotlight on the Sacred Art of Inshad; Call for Public and Private Support to Singers
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Manzil Healthcare Services now offer remote monitoring assistance, opening new p...
Trakhees service center receives 4-star rating