Abu Dhabi, UAE – 05 July 2017: Bringing Abu Dhabi Summer Season 2017 to a roaring kick-off, two Mobile Roadshows celebrating the 14th edition of The FIFA Club World Cup will take place at Bawadi Mall in Al Ain from the 6th of July to 8th of July and return from the 3rd of August to 5th of August.
Organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), in partnership with leading event companies MBC Group, Alchemy Project, YAK Events and Oberoi Middle East Event, Abu Dhabi Summer Season is set to captivate residents and visitors with an extensive month-long programme of family-friendly shows and activations for the summer.
Hosted in anticipation of The FIFA Club World Cup 2017 that will witness teams from around the world compete for the title of world club champions at Zayed Sports City Stadium in Abu Dhabi and Hazza Bin Zayed Stadium in Al Ain from the 6th to 16th of December, Abu Dhabi Summer Season presents two Mobile Roadshows that will provide a range of engaging activities for individuals and family members of all ages.
Offering a fun-filled atmosphere while promoting one of the major sporting events of the year, the Mobile Roadshows feature an exciting series of activations that will challenge sports enthusiasts through football trivia competitions and interactive skill-based activities. Participants will then be able to log their results in an official app in order to see how their athletic scores fare against those of fellow players across the country, fostering a spirit of friendly competition throughout the duration of the roadshow.
Abu Dhabi Summer Season 2017 offers residents and visitors a fantastic line up of spectacular emirate-wide fun, bringing an exciting programme of entertaining shows and theatrical performances, themed mall activations, enticing promotions and prizes for of all ages to enjoy from the 20th of July to 20th of August 20.