GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, May 11, 2017:  Imaginary and hyperreal - all the world's great conurbations merge into the ultimate city. Liu Wei realizes his vision of Monopolis as the mise en scene for a spectacular Max Mara show. His eye penetrates the architectural fantasies and sees through to the inexorable entropy of the urban fabric. Monopolis is a living organism - the archaeology of its familiar spaces and landmarks embodies the memories and stories of its citizens - past, present, and future. On one side, its perpetual energy is electrifying. On the other hand though the city's restless metamorphosis creates a sense of confusion, disorientation and alienation.

Max Mara is all about the city too; street smart, chic and luxurious urban kit that lightens up the downtown experience. After all, the concrete jungle is the only place for a woman on her way to the top and it doesn't seem half as tough when she is swathed in Max Mara.

The show is played out like a retro-futuristic film about the fantastical mega city; Max Mara envisages the characters who inhabit its shady precincts as the darkly glamorous and selfpossessed screen heroines of Film Noir. Johnny Dynell's original soundtrack recaptures the urbane elegance and knife-edge thrill of the uniquely metropolitan genre.

Legendary movie stars, Joan Crawford, Lauren Bacall; their cool, collected, sirenic style is focused through Liu Wei's prism. The result; a hint of rawness that confers a wholly modern dimension. Max Mara's trademark camel-white-black trio meets the Liu Wei colour spectrum - crystalline tones that work together in seductive combinations. Meticulously executed trompe l'oeil prints and jacquards reproduce layers of frayed fabrics overlaid with an elaborate chain stitch tracery, suggesting the labyrinthine topography of the metropolis, or the footprints of grand utopian quartiers.

For the daily grind and sybaritic pleasures, the steamy swelter of late summer and sudden autumn chills Max Mara Pre Fall 2017 rewrites the urban dress code with an emphasis on easy, instant star quality. Silhouettes and stand outs? Forties style razor sharp darted shoulders and cinched waists, vampishly ruched tulle skirts and dresses, glam new sweats, tailored pants and all-in-ones with gathered cuffs, knee high lace-up boots and reptilian chunky heeled pumps, a bag for every look. And, of course, coats -in opulent cashmere, camel's hair and alpaca - combining decorous understatement with bombshell glamour like only Max Mara knows how. Slip one on, walk the mean streets of Monopolis like you own them - and one day, Lady, you probably will.



Posted by : GoDubai Editorial Team
Viewed 23076 times
Posted on : Thursday, May 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Hello Summer! Bershka launches its swimwear collection for Men and Women
Next Story : Cerruti 1881 launches a new collection of timepieces and accessories
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
Beware of Cheap Beauty Deals: They May End Up Being More Costly
8 Jours Grande Taille - a new avatar on iconic timepiece
Tissot Lady Heart Flower Powermatic 80
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
Purely Pandora Classics With a Twist
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
New 1948 Seamaster Watches Join the Ranks
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Festive Gifting Guide
Add a festive sparkle to your eyes with Palladio Beauty
Indulge Your Love for Animal Print with M&S
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Starbucks announces the return of festive favourites
Tryano Launches Elemis
Coca-Cola Puts Extra Fizz Into Its Factory Thanks to Digitisation
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
The new BMW 8 Series Convertible.
Introducing the GUESS Holiday 2018 Collection
Sprint for a Great Cause at Al Maha
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Superhero Color Runners Prove We Are All Unstoppable!
Bharat Thakur Artistic Yoga's Flagship Studio opens in Burjuman.
IKEA Promises 25 Years of Quality Guarantee
Top five new things to do at Golden Mile Galleria this season
MG Motor unleashes the all-new MG6 in the Middle East
Special Olympics Will Create a Legacy of Inclusion Through Art
The International Council of Shopping Centers (ICSC) crowns Red Sea Mall with in...
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
Introducing Nokia 3.1 Plus to the UAE
Men's Festive Gift Guide 2018
Sawalef Perfumes is now available at Mirdif City Centre