GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share

Sensorial Journey of Carita the latest in long line-up of special events at Dubai beauty and wellness showcase

Dubai, UAE: An innovative spa experience taking customers through an unforgettable voyage of the five senses is the latest new feature at Beautyworld Middle East 2017, ensuring visitors to the annual trade fair in Dubai come away feeling revitalised, empowered and informed.

‘Sensorial Journey of Carita designed by centdgres Dubai' is a live spa where visitors will be offered a bespoke treatment involving taste, sound, touch, scent and sight, with each touchpoint customised to their needs.

The journey begins with a drink made from detoxifying ingredients, before visitors are taken through six steps, including an introduction to Carita, one of the world's most luxurious professional beauty brands, a personal consultation, and a facial treatment with the highly advanced Cinetic Lift Expert machine using LED, Ultrasound and Microcurrent technology.

Visitors are then introduced to Carita's retail range of beauty products, before they're sent on their way with a home treatment plan ensuring their skin remains invigorated, refined and illuminated.

“Sensorial Journey at Beautyworld Middle East 2017 is a comprehensive initiation to re-enchant the customers' experience through spa by creating memorable moments at each touchpoint and engaging the five senses,” said Talya Cohen, the Business Unit Manager at L'Oréal Middle East, the owner of Carita.

“Visitors will be immersed into the luxury brand of Carita, and after one hour, will have experienced the perfect voyage through Spa. They will leave relaxed, pampered and well informed about their skin and how to regularly look after it.”
Added Cohen: “Every sense will be touched, from seeing inspirational designs, hearing comforting music, eating ingredients that are incredibly good for the skin that are found in our products; feeling the soft precious texture of the ingredients; to creating a memorable emotion of the journey. All whilst seeing their skin transformed.”

Sensorial Journey is a new feature in the Professional Equipment, Spa and Wellness section of Beautyworld Middle East, which runs from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre.

Gaelle Dore, General Manager of centdegres Dubai, which designed Sensorial Journey and developed the concept for Carita said: “centdegres Dubai wanted to create a spa concept where one can use and enjoy their five senses in the true sense of the word, without disregarding any of them.”

Houda Benyahia, Senior client Manager and business developer, added: “We wanted to show customers that the promise of a complete and full sensorial journey was possible from the beginning of the experience until the end, where all the senses are engaged concurrently or separately.”

Beautyworld Middle East is the region's largest exhibition for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition.

Sensorial Journey arrives at the annual three-day event as the Middle East, and the UAE in particular, leads from the front as a major global market for spa and wellness. According to industry reports, the Middle East and African spa market is estimated to be worth US$3 billion, with the UAE alone comprising 14 per cent of that value.

The Global Wellness Institute also estimates that the UAE will top spa growth, with wellness-focused trips doubling from 2012-2017, with nearly one million trips added at an 18 per cent annual growth rate.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “The introduction of Sensorial Journey is another example of how Beautyworld Middle East has evolved over time and adapted to the needs of the regional beauty industry.”

“Last year, the exhibition attracted more than 37,000 visitors, with over 10 per cent of these expressing their interest in meeting wellness and spa exhibitors to initiate new business relations, discover the latest innovations, and expand their specialist knowledge. Features such as Sensorial Journey familiarise industry professionals with the latest developments in their field.
“We'll also have a one-day Spa oriented conference on the 15th of May followed by an exclusive networking cocktail,” added Pauwels. “This conference is by invitation only and reserved for selected spa and wellness professionals.”

The Professional Equipment, Spa and Wellness section at Beautyworld Middle East 2017 will host more than 50 exhibitors, including French companies LPG and Cindarella, MC Cosmetics from Spain, Italian manufacturer Rica, and German companies Ghareini and VitaJuwel.

VitaJuwel is exhibiting at Beautyworld Middle East for the second year in row, and will showcase its gemstone infused water bottles, vials, decanters, and dispensers. Daniel Eisen, the CEO of VitaJuwel, said its handcrafted glass products vitalise water by restoring its original quality with a selection of precious gemstones.

“What we learned so far is that people from the Middle East are very inspired and excited about our products as they are close to nature and open minded about traditional science, health and beauty,” said Eisen.

“As VitaJuwel gemwater bottles are a ‘Spa-To-Go', they make up premium retail products for luxury spas and are perfectly complemented by VitaJuwel vials, decanters and gemwater dispensers.

“Beautyworld Middle East has proven to be a wonderful marketplace to showcase our products to potential distributors and retailers in the region, especially to luxury resort spas and Wellness Centres,” added Eisen.

Other product groups at Beautyworld Middle East include Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, & Raw Materials; Personal Care & Hygiene; and Fragrance Compounds & Finished Fragrance.

The annual showpiece will also return with other inspirational highlights such as the Battle of the Barbers, Quintessence, Hair Education by ghd, Nail It! By OPI, a summit highlighting beauty trends, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry.

Beautyworld Middle East is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.


Posted by : GoDubai Editorial Team
Viewed 9162 times
Posted on : Monday, March 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Elizabeth Arden: White Tea fragrance
Next Story : TRYANO's Mother's Day Selection
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Michael Kors Launches Capsule Kaftans and Handbags for Middle Eastern Markets
Wake Up to Healthier, Hydrated Nails: Sally Hansen Launches Moisture Rehab™ Over...
Kérastase Paris launches natural and luxurious Aura Botanica line in the GCC
Wellbeing Medical Centre - ULTRAFORMER III Best and latest Anti-Ageing treatments
LG captivates the imagination of the MEA design community with revolutionary OLE...
Finally a Body that fits you! Cryolipolysis Fat Freeze
Sandro Announces Expansion within The Middle East
Performance for the passionate: Nikon D7500 is ready to exceed expectations for ...
New York-Based Urban Artist creates masterpiece at Shoeciti in Dubai
Introducing JOHNSON'S® NEW Vita-Rich range with Cocoa Butter
Middle East and African beauty and personal care market to grow to US$34.5 billi...
Dubai Design & Fashion Council Launches DDFC Membership to Support Sustainable D...
Volume Reveal mascara Ultra Black Collection
COÉGA Sunwear Teams Up With GO Sport on Exclusive SS17 Swimwear Collection
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection
Chloé eyewear introduces the new "Nola" sunglasses collection
Doha Bank Re-ignites Qatar's Property Market with New Loan Offer at 3.99% with 1...
Ulysse Nardin Marine Regattav
du Football Champions awarded Gold for its successful engagement of UAE youth
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds
Sheikh Khalid Al Qassimi Steers Peugeot 3008DKR to Victory
New INFINITI Q60 sports coupe: designed and engineered to perform
Interstuhl launches VINTAGEis5 chair in the GCC
Al-Futtaim Motors launches the UAE's first hybrid truck
UAE Exchange Hiring on-the-spot at Careers UAE
Stadium's Outfit of the Week
Nautica Spring 2017 Collection
Paule Ka Launches New Fall/Winter 2017 Collection in Dubai
Make #yourmove with Swatch Skin
World's first reinforced Arc7 class LNG carrier maiden port calls go smooth as i...
HP Inc. launches World's Most Advanced and Secure A3 Printers in the UAE
Links Group: Post-Brexit UK-GCC Free Trade Agreement Set to Enhance UAE's Economy
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis
Boehringer Ingelheim: A New World Leader in Animal Health
Kanoo Machinery Exhibits Farming Technologies at AgraME 2017
ESCADA Amelia - Diamond timepiece
French Label ba&sh Launches Stunning Capsule Collection
Denim Days with GUESS and F&F
Hamdan Bin Mohammed Heritage Center & UNESCO conduct third workshop on Safeguard...
Ahmad bin Abdullah Humaid Belhoul Al Falasi inaugurates Gulf Education and Train...
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Prop...
Dubai to welcome largest Arabian Travel Market yet
Heart Attack and Stroke for Men and Cancer for Women Top Reasons for Insurance Claims
Journey Along the Integrated National Logistics
Al-Futtaim Honda Hosts Children from Awqaf and Minors Affairs Foundation
ENGIE has been qualified in the first round of the tendering process for two ren...
Finnair Reassumes Control of Flight Meal Services to Improve Nordic Customer Exp...
Abu Dhabi University to Open New Campus in Dubai
Taima Abdullah Al Omari Crowned Winner of Arab Reading Challenge in Kuwait
ADFC Showcases Abu Dhabi at International Film Locations Event