GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Dubai, 8th March 2017: ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organisation of the true sport performance brand in the Middle East.

ASICS Middle East LLC launched as part of the brand's strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers.

The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the gulf-region since 2003.
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region. The operation will be led by General Manager Cengiz Kiray, bringing with him a wealth of sports industry experience. “We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market” commented Kiray.

Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand's positioning and growth in the region to date.

ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete's Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC.

The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe. ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis. Triple digit growth of ‘ASICS Tiger', the lifestyle expression of the brand, has also shown success with the sports-fashion consumer.

Alistair Cameron, CEO of ASICS EMEA: “The ASICS subsidiary in Dubai will allow us to grow the ASICS brand to the next level in Dubai and the Middle East, whilst ensuring we maintain a premium level of service for key accounts and consumers in the region. We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners.”


Posted by : GoDubai Editorial Team
Viewed 11633 times
Posted on : Wednesday, March 08, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Kids Get Groovy in COÉGA Sunwear Spring/Summer 2017 collection
Next Story : Start a love affair with DUNE LONDON - Dune London SS17
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Revolutionary Mineral Based Skincare Brand Launches into the UAE
LG Signature OLED TV W marks its entry in the UAE with World's-First Wallpaper Design
LG Electronics Announces Google Home Compatible Appliances
Ria Money Transfer Officially Launches Operations in GCC Countries and Announces...
Progressive Trends instrumental in shaping up the smartphone industry
Barwa Bank honored as “Leading Bank in Islamic Services and Products in Qatar” b...
Look Radiant This Ramadan with Paris Gallery
Smart cooking takes centre stage with LG's smart home vision this Ramadan
Max Factor: A Flawless Finish That Lasts
Ramadan Kareem From Godiva
Excalibur Enters The Carbon Era
CEB to Suspend Operations in Kuwait, Doha and Riyadh
Samsung Introduces the Next Generation TV Innovation with the Launch of its QLED TV
IWC Launches New Edition of the Portugieser Chronograph Classic
Spoil yourself from head to toe with The Nail Pavilion's exclusive deals for the...
MICHAEL Michael Kors Rivington Stud Handbags
The Big Blue - Flying Regulator in new size
Roger Dubuis Dares to be Rare and Races with Pirelli
Quai de l'Ile
Doha Bank Won the “Best Bank Governance – Qatar 2017”
TKD Lingerie launches home visit fitting service for new mums
Joyalukkas Opens New Showroom in Lulu Village, Muhaisnah
Jewel Corner Celebrates Eid With A Never Before Offer
Arabian Automobiles Customers can Earn up to AED 100,000 in Rewards When They Bu...
Kids Eat Free at Dubai Festival City This Ramadan
Nissan Wins ‘Best Road Safety Innovation Campaign by an Automobile Company' Awar...
Get ready for Stadium's Summer Sale
Emirates Post Group Appoints Chief Happiness & Positivity Officer
Jourdan Dunn Joins Michael Kors the Walk for Summer
Etihad Airways is a Winner at Middle East call Centre Awards
Ferrari's GTC4Lusso T, Arrives in the UAE
TEZENIS Coachella Valley, Indio, California
Max announces latest Ramadan Collection
ICONIC Ramadan and Eid collection
Chronoswiss Flying Regulator
RBBi Wins Four Trophies at the 2017 MENA Search Awards
Etihad Aviation Group Celebrates UAE Youth Innovation at Inaugural Fikra Awards
Embrace the value of giving this Ramadan at BurJuman
Sharjah National Oil Corporation and Sharjah Electricity and Water Authority Sig...
Dubai Design & Fashion Council Supports Local Design Talent at INDEX Design Seri...
Al Habtoor Motors offers Mitsubishi customers a chance to win 10 Lancer EX Cars ...
Thirty Days of Entertainment and Enlightenment for Children at SLC's Ramadan Camps
Al Thuriah completes handover of Sahara Tower 4 to owners
Reserved Summer Campaign 2017
Dubai Metro and Tram timings during Ramadan 2017
2017 Collection – Bring on 100 New Shades Of Summer in Authentic Ray-Ban Style
Five More Global Companies Join Jafza's Tumoohi Programme
Celebrate EID in Elegance with Weill Spring/Summer 2017 Collection
Mobile Application Refunds Up to 19% of Sales Taxes
Mall of Qatar Awarded Prestigious International Award for its Outstanding Shoppi...