GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, January 11, 2017: Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy's, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It's dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.



Posted by : GoDubai Editorial Team
Viewed 12804 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Next Story : Max Mara Spring-Summer 2017: Tropical moderne
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Launching Hugo Boss Writing Instruments
Autumn-Winter17 PUMA x TRAPSTAR Collection
New Season Haircare Must-Have: Head & Shoulders Invigorating Apple Fresh Range
Huawei Consumer Business Group opens the Middle East's first ever ‘Huawei Experi...
Tissot Ballade introduces the silicon balance spring
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day
A New Step Forward: Cole Haan Unveils New UAE Flagship
Louis Moinet Salutes The Spirit Of Singapore With Exclusive Limited Edition Series
Meet and Greet with Jasmine Brett Stringer Held at SUC
Swatch Celebrates the Holidays With ISIDOR the Snowman
Christmas gift guide by HP
His Excellency Abdul Aziz Al Ghurair Receives Cal Poly Alumni Excellence Award
Abu Dhabi awarded ‘Best Stand Design' at World Travel Market London
What if You Could Finish an Entire Load of Laundry in a Single Wash Cycle?
T10 cricket team Bengal Tigers unveiled its Jersey
Dubai Festival City Prepares for the Biggest Event of the Dubai Fitness Challenge
Emirates Group announces half-year performance for 2017-18
SOUQ.com to Launch Half a Million Deals for White Friday 2017
Home Centre Celebrates 46th UAE National Day with Exclusive Home Décor Collection
Sushmita Sen Re-launches the Danube Home Sharjah Showroom
Celebrate the Special Men in Your Life with QNET
Chattels & More returns to Downtown Design showcasing limited edition pieces in ...
Celebrating regional artistry, creativity and talent through a passion for makeu...
Dubai Health Authority ( DHA) and Dubai Police sign MoU to extend cooperation in...
Malabar Gold & Diamonds launched its 195th store in Mandya, Karnataka, India
Fatima Bint Abdul Malik Primary School Crowned Champion of “Lughati Cup 2017”
FOREO: Futuristic Gifting Ideas
Huawei Launches VR OpenLab Industry Cooperation Plan to Promote Construction of ...
H.E. Sultan bin Saeed Al Mansouri, UAE Minister of Economy, opens 3rd Internatio...
The Rado True Cyclo - Exclusive watch co-developed with French designer Philippe...
Alessandro International mystifies with its launch event for its Winter Collection
Ministry of Health & Prevention and the Ministry of Education in collaboration w...
Ourshopee Launches Online Shopping Website in Qatar
Strokes of Genius at Sharjah Book Fair's Calligraphy Workshop
SIAL Middle East to Host 22,000 Food Industry Experts
Jaguar Land Rover rolls out new ‘ARCH' corporate identity across MENA dealer network
India's largest education technology provider BYJU'S unveils a whole new persona...
Five UAE Institutions receive Siemens' €100m software grant under the patronage ...
Give the Gift of Beautiful Hair with SHOW Beauty
Kalimat Presents Popular Bloomsbury Titles in Arabic at SIBF 2017
EFS Facilities Services Wins Integrated Facilities Management Contract With King...
It's Hero Time! Gear Up for Ten Out of Ten Action With Live Action Ben 10 Challenge
Emirates and flydubai Further Expand Partnership, Announce New Codeshare Destinations
Sultan Al Qasimi Enriches Sharjah's Public Libraries with AED 4.5 Million worth ...
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE
Etisalat ‘iPhone for Life' subscribers enjoy free upgrade to iPhone X
Counterfeit parts warning from ACDelco Middle East after major new seizure
du organized Waste Management Forum in Support of the UAE's Green Economy Vision
Emirates' new Boeing 777 First Class product to debut in Europe
Al Naboodah Group Enterprises Kicks Off Sustainability Week