GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Dubai, UAE, January 11, 2017: Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America's compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi's friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara's chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn't all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao' chairs she installed in her home, ‘Casa de Vidro', look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara's own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Posted by : GoDubai Editorial Team
Viewed 14201 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sportmax Spring-Summer 2017
Next Story : Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Coty Inc. Introduces James Molloy as Rimmel London's New Global Make-up Ambassador
AIGNER Iridescence
Lipstick shades to suit your hair colour from Lipstick Queen
Top 5 Autumn/Winter Beauty Trends
LG DUALCOOL Air Conditioner Builds a Tower of Chocolate
Dune London: The Autumn/Winter17 campaign
India's famous fashion designer Suneet Varma brings his collections to Dubai
DS Podium GMT Chronometer: Because time knows no borders
Corum Heritage Diphylleia - The 'skeleton flower' blooms in a bed of diamonds an...
Marks & Spencer Introduce the Autumn/Winter 17 Womenswear Collections
Jaguar E-type Zero: “The Most Beautiful Electric Car in the World”
Contour, Highlight and Bronze your Body with Ease with Madame LA LA
Italian Trade Agency Kicks Off F&B Promotional Activities in the UAE
Vintage is the rage for new Chronofighter range
‘Third wave' coffee movement brews big business for Middle East market – forecas...
CITIZEN CA0641-83E Eco-Drive Chronograph exudes sporty elegance
Aster DM Healthcare bags Gulf Business Awards-2017 for the “Healthcare Company o...
Mango Fall/Winter17 - Denim Special
Bollywood sibling divas come together for the new diamond jewellery commercial o...
Panasonic announces robust plans for Middle East under new leadership
RTB House celebrates 1-year anniversary in the Middle East and Africa regions wi...
Ferrari Portofino: the Italian Grand Tourer par excellence
Michael Kors Collection Spring 2018 Fashion Show
CITIZEN opens refurbished boutique at Sharjah City Centre
Shade of Grey: Sirius Flying Regulator Jumping Hour in sophisticated new colour
Ulysse Nardin Presents Classico Zheng He
Carl F. Bucherer Presents Patravi TravelTec Black
SAINT HONORE Charisma “Twist” for elegant lady
Exhilarating new Roger Dubuis pop-up boutique in the US
TAG Heuer's Globetrotter Exhibition Opens in Dubai Mall on September 15, As Part...
'COÉGA'S Got You Covered' in New AW17 SPF50 Family Swimwear Collection
The Longines Avigation BigEye: Aesthetics and tradition in a pilot's watch
British Airways' Top Five Autumn Getaways
Emirates to launch fourth daily service to Sydney, Australia
IPhone 8 and IPhone 8 Plus to Arrive at DU on September 23
Ministry of Climate Change & Environment Organizes 1st Plenary Meeting for the D...
Max Mara: Iconic Coats - Manuela & Teddy.
ADNOC Distribution Announces New Retail Price of Unsubsidized LPG for Month of S...
Curtin University opens in the Middle East
Star styles in TKD Lingerie's September surprise sale
64 Brands in the UAE to receive Superbrands title at Annual Tribute Event
Future Living: Dubai Properties to showcase high-powered realty portfolio and pr...
Dubai Culture Takes ‘Dubai Next' to London Design Festival
World Suicide Prevention Day
LG Robots to Connect People for A Better Tomorrow
Materials Handling opens in Dubai featuring 126 exhibitors from 20 countries
Business and academia collaborate at Dubai Science Park to shape the science sector
Robin Singh to launch sports academy in Dubai
Kate Upton, Ashley Graham, Andreea Diaconu, Skai Jackson and more in Michael Kor...
DeLaCour Reflect Tourbillon