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Samsung enjoys 27 per cent market share


DUBAI: Samsung Electronics maintained the lead in the Global TV market riding on strong demand for its TV, LCD TV, and FPTV product despite economic recession around the globe.

According to the DisplaySearch, Samsung recorded sales of 10.2 million units of TV with revenue of $6.73 billion (Dhs24.56 billion) in the fourth quarter of 2008, giving it a market share of 17.7 per cent and 22 per cent respectively. This performance consolidated Samsungs number one position in the world market, who consequently recorded the most units sold for the last 10 quarters and has lead in revenue for the last 12 quarters.

Statistics showed that Samsung achieved top revenue in the UAE with a 27 per cent market share.

Samsung ranked top in fourth quarter sales revenue share with 22 per cent followed by Sony (14.5 per cent), LG Electronics (11.5 per cent), Panasonic (8.7 per cent) and Sharp (7.6 per cent) and Philips (8.8 per cent). Unit share in the total TV market during fourth quarter of 2008, was also led by Samsung with 17.7 per cent followed by LG 13.4 per cent, Sony with 9.2 per cent, Panasonic with 6.8 per cent and Sharp with 5.5 per cent.

Riding momentum from strong demand for LCD TV and FPTV product, the company also achieved number one position in total market share for LCD TV with 19.7 per cent units and 22.7 per cent revenue, additionally FPTV with 20.3 per cent units and 23.1 per cent revenue.

In the Middle East and Africa, Samsung enjoys a stronger position and continues this leadership trend by maintaining triple crown in the fourth quarter sales revenue for TV, FPTV and LCD TV with 32 per cent, 38.8 per cent and 40 per cent market share respectively.

The company also remained No.1 position in market share, by volume of 37 per cent in LCD TV and 36.3 per cent in FPTV.

Meanwhile, Samsung was the only company that increased its revenue share from the previous year up to 31 per cent among the top four players in the Middle East and Africa market, thanks to the strong growth in the LCD TV market.

Samsung ranked top in the total LCD TV market in fourth quarter with 36 per cent of unit share (10th in a row) and 31 per cent of revenue share (12th in a row).

"Despite the challenging market conditions created by global economic uncertainties, sales of Samsung TV's, particularly LCD sets have continued to show good growth in the Middle East and Africa. This increasing demand reflects consumer preference for Samsungs high quality and innovative product in the region," Samsung Middle East & Africa Headquarters, president, Kyungtae Bae said.  

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